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DEARBORN, Mich., June 2, 2021 – The Bronco® outdoor lifestyle brand of all-4×4 SUVs adds to its adventure legacy with the June 28 opening of a first-of-its-kind Bronco Off-Roadeo experience center in

Not only is the all-new 2021 Ford Bronco ready for adventure, the two- and four-door SUV is garnering international acclaim for outstanding design as well. Out of nearly 10,000 entries,

Stock Bronco Lands a Podium Finish at Norra Mexican 1000 Rally in Baja, Putting Built Wild Durability to the Test

MOAB, Utah, March 30, 2021 – Bronco®, the all-new outdoor brand of all-4×4 Built Wild™ vehicles from Ford, is collaborating with three of the leading off-road aftermarket companies to expand the growth

Exclusive Bronco® two- and four-door modular platform allows owners to easily create the 4x4 of their dreams, whether it’s a simple grille change and new fender flares or building out a full custom machine

Ford Performance unveils the future of Built Wild™ off-road racing at King of the Hammers – Bronco 4600 stock class race vehicle to compete alongside Bronco 4400 unlimited 4x4s in the ULTRA4 off-road series

Bronco® is marking a new chapter in its high-speed off-road performance, debuting three all-new Bronco 4400 series race trucks at the 2021 King of the Hammers off-road event in Johnson Valley, California – a testing ground for the Built Wild™ outdoor brand

Built Wild™: Ford Bronco returns as the flagship of a new all-4x4 family of rugged SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading 4x4 capability, long-term off-road performance and dependability

Ford is introducing a new outdoor brand with an all-4x4 family featuring Bronco two-door, first-ever Bronco four-door and smaller Bronco Sport model – all engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design principles for segment-leading levels of 4x4 capability, plus long-term off-road performance and dependability.

Bronco is the product of legendary talent, from the teams who won the Baja 1000 to the collectors who restore them today.