DEARBORN, Mich., June 30, 2020 – Ford Performance is rolling out three new off-road, adventure-ready accessory packages for Ford Ranger pickup customers who are seeking even greater personalization options and fun-seeking capability with their freedom machines.
These new dealer-installed packages for 2019 and 2020 four-wheel drive Ranger pickups include three levels of hardware, software and graphics combinations specific to Ranger vehicles. All three packages feature an off-road leveling kit including FOX Shocks with optimized Ford Performance tuning, new 17-inch Dyno Gray wheels and Ford Performance graphics on the bed and windshield.
The Ford Performance Level 1 package includes:
The Ford Performance Level 2 package includes Level 1 content plus:
The Ford Performance Level 3 package includes Levels 1 and 2 content plus:
Ford Performance Level 1 and Level 2 packages for Ranger pickups are available for order in August. The Ford Performance Level 3 package will be available for order next summer. See a Ford dealer or performanceparts.ford.com for details.
Ford’s Growing Customization Options and Business
The Ford Ranger nameplate is positioned to lead Ford’s new accessories product strategy — which will expand even further with the introduction of the all-new Ford Bronco utility — to focus on greater choice in the catalog and a seamless personalization journey for customers. On average, customers added approximately $650 worth of Ford accessories to each Ranger pickup sold in the U.S. in 2019 – the nameplate’s first year returned to the U.S. market.