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Five Reasons Why You Must Visit Ford at the Chicago Auto Show

Chicago Auto Show Experiences

DEARBORN, Mich., July 14, 2021 – Ford is arriving to Chicago Auto Show in full force with a fresh new lineup of must-see vehicles, including an all-electric truck, an all-new compact pickup, and iconic nameplates in Bronco and Mustang Mach-E. This week’s Chicago Auto Show, the first major American auto show in nearly 18 months, sees a packed display floor with Ford showing off several exciting new vehicles and thrilling hands-on experiences.

“New vehicle customers are looking for something more than parked cars before deciding what to purchase,” said Raj Register, Ford head of global brand experiences. “We’ve created hand-on experiences that educate and let consumers discover what it’s like to ride off-road in Bronco and Bronco Sport and feel the all-electric performance of Mustang Mach-E. We’ll also have F-150 Lightning so shoppers can see and learn about new features like the Mega Power Frunk and available Ford Intelligent Backup Power.”

Five reasons why you can’t miss Ford at the 2021 Chicago Auto Show are:

1. F-150 Lightning makes an electrifying debut

The all-electric 2022 F-150 Lightning, revealed in May, is making its public introduction this week. Targeted to have the most torque ever in a F-150, the all-new F-150 Lightning (available Spring 2022) will ride high into Chicago with impressive technology, Built Ford Tough capability and new features never seen before on an F-150, like a 14-cubic-foot-plus mega power frunk and available Ford Intelligent Back-Up Power, providing power for up to three days in an outage with the extended range battery.

F-150 Lightning will be located at the Ford display in the west hall of McCormick Place.

2. Meet Maverick, Ford’s all-new compact pickup

2022 Ford Maverick (available Fall 2021) also makes its public debut – the first standard full-hybrid pickup in America with a targeted EPA-estimated city fuel economy rating of 40 mpg, all starting at an MSRP of $19,995. The all-new Maverick reintroduces the compact pickup truck to the masses, bringing smart technology and flexible cargo solutions for a new segment of customers. This truck doesn’t compromise one thing in terms of Built Ford Tough DNA, offering 1,500 pounds of standard payload capacity and up to 4,000 pounds of max towing capacity – enough for an average 21-foot boat.

Maverick will be on display in the west hall of McCormick Place as well.

3. Treat your wild side with the Built Wild Bronco mountain experience

If you get tired of looking at cars and want to take a ride in one, the Built Wild Bronco mountain experience is calling you.

Making its world debut is a 30,000-square-foot Built Wild experience that invites the public to come out and learn about the modularity, connectivity and hundreds of accessory offerings for the all-new Bronco family of vehicles, including Bronco two-door, four-door and Bronco Sport. The sixth-generation cult classic returns after more than 25 years and here you can experience it where it was meant to be experienced – outdoors.

Visitors can take on a 38-degree steep Bronco mountain with professional drivers. You’ll experience the thrill of climbing while learning more about Bronco tech like G.O.A.T. Modes (Goes Over Any Type of Terrain) and feature offerings that make off-roading even more exciting and intelligent, like removable/stowable doors and waterproof interiors with floor drains for easy cleaning. 

You’ll find the Built Wild Bronco mountain experience right outside McCormick Place.

4. Charge up your motors for the Built to Electrify experience

Also making its world debut in an 11,000-square-foot outdoor display is Built to Electrify, where visitors can experience the full-hybrid Maverick plus the range of zero-emission Ford vehicles for retail and commercial customers – F-150 Lightning, Mustang Mach-E, and 2022 E-Transit (available late 2021).

F-150 Lightning will showcase new features and capabilities that are possible only through electrification. And for the very first time, consumers can get rides in the all-electric Mustang Mach-E, an icon recently crowned winner of Car and Driver’s 2021 Electric Vehicle of the Year award. This pony goes 0-60 mph in 4.8 seconds with the extended range battery and eAWD7, and it has an EPA-estimated range of 270 miles8. Don’t miss the frunk in both F-150 Lightning and Mustang Mach-E, which comes complete with a drain, so it does double duty as a cooler at tailgates.

The Built to Electrify display is located right outside McCormick Place.

5. Visit a video game truck brought to life

F-150 Rocket League Edition concept is making its real-life debut at the 2021 Chicago Auto Show, the first real-life version of any Rocket League vehicle.

The F-150 design team collaborated with designers at Rocket League developer Psyonix to ensure the in-game vehicle maintains the real-world styling cues and Built Ford Tough DNA of the iconic pickup. This includes the signature C-clamp headlight design, rounded wheel arches, drop-down windows and “F-150” stamped in the tailgate. One-of-a-kind features will make kids and adults alike smile with abandon, like thunder flairs, 37-inch tires, taillamp rocket vents, truck bed rocket booster and a stance wider than F-150 Raptor.

F-150 Rocket League Edition can be found center stage of the Ford display in the west hall of McCormick Place.

Media day for the Chicago Auto Show, the nation’s largest, longest-running auto show, is Wednesday. Public days are Thursday through Monday.